Hookmarks is a retailer of hook-shaped bookmarks. But they also have a thriving B2B division where they sell larger quantities of custom bookmarks to businesses and organizations to use as promotional products. 

Fallen Sky designed and built the gift bookmark retail ecommerce site and created a separate microsite for their custom bookmarks business where they could showcase the logo bookmarks they have created as well as accept “request for quotes” for custom projects.

The quote system works similar to a shopping cart where a customer adds the item they want a quote on to their “request for quote” just like they would add items to a shopping cart.  They indicate the type and quantity they are interested in as well as their contact information and then they “send the quote.”

The hookmarks staff receives an email with all of the relevant information and can contact the potential client with an accurate quote for their custom bookmark project given the exact options they have expressed interest in.  

Fallen Sky also created a Hookmarks blog and a Hookmarks MySpace page as a place where Hookmarks could showcase new products and interact with their customer base.

The results? The retail site has doubled their traffic every year since going live and the custom bookmark section was an instant success when it launched two years later. Now they are receiving on average 5 requests for quotes per day, each of which represents a potential large wholesale order!

The Myspace page has also been a big traffic generator, allowing Hookmarks to connect with a huge audience of booklovers, authors and librarians who might not otherwise have ever heard of them.