Charmed & Dangerous is new vintage style charm jewelry line that just launched in November 2006. In order to launch in time for the Christmas 2006 shopping season, they needed a website. But before that, they needed complete corporate identity creation from a logo to business cards to signage.

Their logo needed to embody their product line that features charm necklaces in unusual combinations of naughty and nice, such as birds with skulls and hearts with guns. Fallen sky created a logo that uses the zodaic symbol of Gemini (the twins) to convey the duality of the jewelry designs. The use of the sword and the tattoo inspired banner is at odds with the heart backdrop, again reinforcing the sweet and sassy nature of the line.

The logo became the inspiration and the jumping off point for the Charmed and Dangerous online store, the myspace page and the blog.